Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Proven Secrets for Persuasive Marketing

Have you ever stopped to think about how you’re influenced by marketing – and how your marketing influences others? In this rebroadcast of Virtual Lunch, Nancy Harhut shares ideas …

Create a Virtual Event Your Audience Will Love

In spite of what some may think, virtual events are not a fad that’s run their course. While they may not continue to look like they have over the …

Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …

Strategies to Increase Your Productivity

Ever feel like your to-do list is managing you, instead of the other way around? In the world of trade shows and events, it definitely can seem like there’s …

Lessons from an Online Networking Experiment

Let’s be honest: Networking isn’t always productive, no matter whether it’s in-person or online. In this rebroadcast of Virtual Lunch, Amanda Kaiser shares lessons from a three-month experiment to …