Weekly Insights: Color Trends for 2022
Calling all color lovers! The color of the year announcements are in, and there’s definitely a trend. Virtually every paint manufacturer on the planet weighs in each fall with …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Key Insights for Hosting a Safe In-Person Event
When the team at Salesforce decided to host a scaled-back in-person version of their Dreamforce event in San Francisco this year, they didn’t take safety lightly. They started by …
Proven Secrets for Persuasive Marketing
Have you ever stopped to think about how you’re influenced by marketing – and how your marketing influences others? In this rebroadcast of Virtual Lunch, Nancy Harhut shares ideas …
Create a Virtual Event Your Audience Will Love
In spite of what some may think, virtual events are not a fad that’s run their course. While they may not continue to look like they have over the …
No Attendee Left Behind
Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …