Make Your Marketing Message POP!
How intriguing is your marketing? Does it make people eager to know more? In this rebroadcast of Virtual Lunch, communications expert Sam Horn shares tips to transform your marketing …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Weekly Insights: Exceed Expectations
Sometimes we set the bar too low, striving to only meet our audience’s expectations. It’s time to focus on exceeding those expectations, whether for exhibitors or attendees. How might …
Weekly Insights: Will CES Set the Tone for 2022?
The new year kicked off with a sense of normalcy, as CES returned to Las Vegas for a scaled-back in-person event. (Of course they offered online elements as well, …
Recommended Reading for a New Year
In case you’ve resolved to read more this year, here are a few of my favorite books for trade show organizers and exhibitors. Note: All books shown are affiliate …