How intriguing is your marketing? Does it make people eager to know more?
In this rebroadcast of Virtual Lunch, communications expert Sam Horn shares tips to transform your marketing message from forgettable to memorable. Discover how to:
- Create repeatable, retweetable titles or taglines
- Design a visual message
- Find a meaningful metaphor
- Capture attention with her “Did You Know?” opening
Here are the links mentioned in the interview:
- Want to Be More Intriguing?
- Tips for Creating the Perfect Title or Tagline
- Sam Horn’s 60-Second “Did You Know?” Opening
- The Intrigue Agency
- Sam Horn’s website (where you can watch her TEDx Talk)
(Note: Some links on this page are affiliate links, which means if you click on them and choose to purchase I may receive a small commission or other compensation. You will not pay more for buying a product through these links. I’m disclosing this in accordance with FTC regulations regarding endorsements.)
About Sam Horn
Sam Horn is the CEO of the Intrigue Agency, a positioning/messaging consultancy, which helps people design and deliver TEDx talks, keynotes, funding pitches and one-of-a-kind brands.
She is also the CEO of the Tongue Fu! Training Institute, a trade-marked communication skills approach, that teaches how to give and get respect at work, at home, online and in public.
Sam is the author of nine books from major publishers including Tongue Fu!®, POP!, What’s Holding You Back, SOMEDAY is Not a Day in the Week, and Washington Post bestseller Got Your Attention?
Sam’s work has been featured in dozens of publications including NY Times, Forbes, Readers Digest, INC, Harvard Business Review (Ascend), Publishers Weekly, Library Journal, and she has been
interviewed on every major network including NBC, CBS, ABC, Fox, NPR and MSNBC.
Sam has had the privilege of speaking to more than half a million people worldwide and for clients including Boeing, Intel, Capital One, Cisco, Nationwide, Four Seasons Resorts, Accenture, National Geographic, ASAE, American Bankers Association, State of Hawaii, ServiceMaster, the U.S. Navy.
Sam’s books have been published in 17 languages and she has spoken internationally in China, Germany, England, Greece, Netherlands, Ireland, Japan, Canada, Mexico, Canada, Korea.
Sam served as the Pitch Coach for Springboard Enterprises which has helped entrepreneurs generate $1- billion (yes, that’s a B) in funding – and for the British Airways international pitch competition.
Sam has been brought in by TED FELLOWS, SXSW, INC 500 and Richard Branson’s Virgin United NEW NOW Leaders to teach how to quickly and clearly communicate the value of their projects. LinkedIn hired Sam to produce a series on Communication that has been used by Amazon, Walmart, Accenture. NASA hired Sam to media-train their senior scientists and climate change specialists.
Sam co-founded the Business Book Festival (held at USA Today headquarters) and served as the Executive Director of the world-renowned Maui Writers Conference for 17 years.
(Transcript coming soon)