No Attendee Left Behind
Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Strategies to Increase Your Productivity
Ever feel like your to-do list is managing you, instead of the other way around? In the world of trade shows and events, it definitely can seem like there’s …
Lessons from an Online Networking Experiment
Let’s be honest: Networking isn’t always productive, no matter whether it’s in-person or online. In this rebroadcast of Virtual Lunch, Amanda Kaiser shares lessons from a three-month experiment to …
The Big Gear Show’s Big Success
Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to …
Weekly Insights: Cool Tool for Client Management
Do you struggle to manage the follow-up after a trade show? Is your CRM more of a torture device than a handy tool? I feel your pain! For years, …