Weekly Insights: Be What People Are Interested In
There’s a lot of noise in today’s marketing world. And if you’re trying to force people to pay attention, all you’re doing is adding to it. Take a step …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Discover a Fun New Way to Meet Online
If you participated in Spark, or if you’ve attended any of our Virtual Lunch networking events, you’ve experienced Airmeet. But in case you weren’t at any of these events, …
Strategic Social Media Marketing for Events
Social media has been around a long time, but are we tapping into its full potential when it comes to our events? Monica Vila provides valuable insights, not only …
To Boldly Go …
Okay, I admit it – I’m a big Star Trek fan. No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con …
5 Tips for Choosing Promotional Products for Trade Shows
At Spark, we spotlighted thought leaders in the exhibits and events world that you need to be paying attention to as we reinvent our industry. If you weren’t able …