Rebuilding Work Friendships Post-Lockdown
We all know someone (or 20!) who made a career transition during the past year. They may have changed companies, or left our industry entirely. And for those you …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: How the Exhibit Industry Workforce is Changing
As the trade show industry begins to rebuild post-pandemic, it will no doubt look different. Many workers have left the industry, and all of us have had to rapidly …
Weekly Insights: Being Organized Pays
As trade show professionals, we’re usually juggling about 75 things at any given moment – am I right? But if there’s no method to the tasks, it truly is …
Restarting Trade Shows in Europe
We’ve heard a lot about shows reopening here in the U.S., but what’s happening in Europe? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Marco Barozzi joins …
15+ Essential Video Tools for Trade Show Marketing
Video has become an increasingly important tool for online marketing over the past several years, but it’s definitely exploded during the past 12 months. No longer can exhibitors or …