Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Creating an Interactive 3D Exhibit Adventure

One purpose of Spark was to showcase innovators who are redefining what a trade show can be. If you weren’t able to join us for the live event, you …

5 Pleasant Post-Pandemic Design Surprises

The goal for Spark was not to simply create a two-day event – it was to ignite the conversation about how to move the trade show and events industry …

Meet the New Alliance Uniting Our Industry

As the trade show industry begins to breathe life again, there’s a new place to turn for resources and support to get back in the groove again. In this …

Are you taking advantage of all that LinkedIn offers to show off your expertise? Probably not, but after you hear all the tips Viveka von Rosen shares in this …

Weekly Insights: Recipe for Exhibitor & Sponsor Relations

As a trade show organizer, it’s not that complicated to develop good relationships with your exhibitors and sponsors – especially if you follow a basic recipe. Note: This video …