Improving the Brand Experience
Your brand is so much more than a logo and tagline. It’s a story that’s just waiting to be brought to life through your exhibits and events. In this …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Reopening the Trade Show Industry
The trade show industry is beginning to show signs of life again! But it won’t be as easy as flipping a switch to bring things back all at once. …
Developing Digital Charisma
Last year, when everyone was scrambling to do meetings online, you might have been able to get away with a bad video now and then. Those days are over. …
Weekly Insights: We’re Creating the Future Today
So many people keep saying they want to “get back to doing trade shows.” But what if we didn’t go back? What if we focused on moving trade shows …
Weekly Insights: Where Are Events Happening? (Plus a Handy Tool!)
It’s become painfully obvious that the trade show and events industry won’t be starting anywhere nearly as quick as it stopped last year. But few cities have already begun …