Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person? Chances are you have been, …
On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You’ll …
It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …
Events produce a wealth of data, but often we don’t know how to make the most of it. On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Marissa …
Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart …