Top 10 Posts of 2020
It’s time to review the most popular posts from this past unbelievable year. Be sure to check out any you might have missed – many of which are encore …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Using Technology to Create Connections
One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online …
Designing Accessible Events – Online & Off
Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person? Chances are you have been, …
Unleash Your Creativity
On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You’ll …
Exhibit Design in a Post-COVID World
It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …