In keeping with our theme from this week’s podcast on wellness … for years I’ve said I wished I could create the perfect trade show shoe. (If so, I’d make a fortune from exhibitors around the world!)
I know I’ve tried all kinds of shoes, and found a few that are at least tolerable. One great tip is to bring a spare pair to the booth and change mid-day. That helps to refresh your feet, legs and back. Of course putting your feet up at the end of the day (whenever possible) can help too.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.