Recap: Build a Better Trade Show Image Week
Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies. Make it a part …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Build a Better Trade Show Image Week 2019
It was back in 1999 that I first created Build a Better Trade Show Image Week. My goal was to create a time for exhibit marketers to focus on …
Incorporating Creativity Into Marketing
Once you have developed a core message for your exhibit, take some time to get creative with it. Creative and fun will draw a lot more attendees than dry …
Who Should (and Shouldn’t) Be Staffing Your Booth
If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty. Granted, there may be times …
Weekly Insights: Drayage 101
It’s one of the most confusing and controversial parts of exhibiting: materials handling, otherwise known as drayage. Exhibitors frequently complain about it costing as much (or sometimes even more) …