Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
It’s no secret that blasting out jargon-laden, self-serving messages just doesn’t cut it in the marketing world anymore. If you want to create a connection with your audience, the …
When it comes to meeting and trade show industry trends for the coming year, technology tops the list. Two recent conferences – IAEE’s Expo! Expo! and PCMA’s Convening Leaders …
It’s that time again … the 52 finalists have been announced for EXHIBITOR Magazine’s sixth annual Portable/Modular Awards. You can vote for your favorite, once per day until …
For this final post of 2018, I want to share some behind-the-scenes insights with you. But first, a huge thank-you for being a reader/listener/fan of Trade Show Insights! You …
Here’s a roundup of our most popular posts from this past year – be sure to check out any you might have missed. (You may spot some trending topics!) …
