Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Lessons for Exhibitors from a Small Town

I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …

Weekly Insights: A Booth Attraction that Makes Scents

One common challenge when incorporating booth attractions: often they fail to attract the right kind of traffic. But that wasn’t the case for Hilton Worldwide at IMEX America. They …

You’ve spent hours studying all those promotional products catalogs, and finally found the “it” giveaway that perfectly aligns with your audience and message. You ordered hundreds (or thousands) of …

Weekly Insights: Do You Have a Word of Mouth Strategy?

Whether you realize it or not, people are talking about your trade show. Before, during and after the event. About the speakers, the exhibits, and the overall vibe on …

Weekly Insights: Building Effective Relationships with Suppliers

One of the recent weekly TSNN ExpoChat sessions focused on “Unpacking Supplier Relationships: What’s Working, What’s Not?” (You can read the entire chat transcript here.) The discussion began by …