It’s one of the most confusing and controversial parts of exhibiting: materials handling, otherwise known as drayage. Exhibitors frequently complain about it costing as much (or sometimes even more) to move items onto the show floor as it does to ship them across the country.
But do you really understand what drayage involves or what the charges are for? Our friends at Highway 85 Creative break it down in this helpful video.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.
