It’s one of the most confusing and controversial parts of exhibiting: materials handling, otherwise known as drayage. Exhibitors frequently complain about it costing as much (or sometimes even more) to move items onto the show floor as it does to ship them across the country.
But do you really understand what drayage involves or what the charges are for? Our friends at Highway 85 Creative break it down in this helpful video.
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
