Weekly Insights: Got an Exhibit Marketing Strategy?
They say in the game of chess, you need to develop a strategy before you ever make your first move on the board. Turns out that’s also a smart …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Tips & Tools for the Upcoming Year
Where has this year gone? It’s hard to believe that in just a little over two weeks we’ll be flipping the calendar to 2019! As you wind down this …
Creating a Memorable Experience in a Small Booth
I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. …
Weekly Insights: Make Your Product More Fascinating
Exhibitors often tell me their exhibit could be more exciting if their products weren’t so ordinary. But the truth is that there are ways to make most any product …
Weekly Insights: Marketing to an Audience of One
Marketing to everyone means you’re actually marketing to no one. How can you refine your message so each visitor to your booth feels you’re speaking just to them? (Feel …