When it comes to meeting and trade show industry trends for the coming year, technology tops the list. Two recent conferences – IAEE’s Expo! Expo! and PCMA’s Convening Leaders – both featured experts offering perspective on what lies ahead.
Some of the trends mentioned include:
- AI chatbots to automate communication with attendees
- Facial recognition to speed up registration
- Data used to personalize the attendee experience
To learn more, check out these summaries:
- What’s Trending in Business Event Technology (from Convening Leaders)
- Future of Business Events Trends (also from Convening Leaders; has a link to download a 45-page report)
- Technology Was Hotter Than Hot at Expo! Expo!
- Experts Cite Influencers and Data as Top Event Marketing Trends in 2019