Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
One of the recent weekly TSNN ExpoChat sessions focused on “Unpacking Supplier Relationships: What’s Working, What’s Not?” (You can read the entire chat transcript here.) The discussion began by …
It’s an ongoing problem among exhibitors: too many carefully-gathered leads end up leading nowhere! But it doesn’t have to be that way. There are simple steps you can implement …
It’s been a few months since the GDPR (General Data Protection Regulation) took affect and you may think it’s old news. After all, U.S.-based exhibitors are immune from the …
Trade show giveaways work best when part of an overall marketing strategy instead of a willy-nilly, “let’s hand ’em out by the thousands” approach. But beyond the basic strategy, …
The trade show has ended and you went home with a stack of leads. (Congrats!) Now you’re ready to begin your follow-up strategy. (You do have one, right?) But …
