Author: Marlys Arnold

Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

Weekly Insights: SciFi Meets Reality in Trade Show Technology

Remember as a kid watching Star Trek (or even the Jetsons) and thinking how cool it would be to have all those amazing gadgets and tools? Well that day …

Lessons for Exhibitors from a Small Town

I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …

Weekly Insights: A Booth Attraction that Makes Scents

One common challenge when incorporating booth attractions: often they fail to attract the right kind of traffic. But that wasn’t the case for Hilton Worldwide at IMEX America. They …

You’ve spent hours studying all those promotional products catalogs, and finally found the “it” giveaway that perfectly aligns with your audience and message. You ordered hundreds (or thousands) of …

Weekly Insights: Do You Have a Word of Mouth Strategy?

Whether you realize it or not, people are talking about your trade show. Before, during and after the event. About the speakers, the exhibits, and the overall vibe on …