Taking Steps to Keep Events Safe
If you pay attention to the news, you can't miss what should be warning signs: hurricanes, wildfires, mass shootings such as the one in Las Vegas, and other tragedies …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: Using LinkedIn to Connect with Trade Show Contacts
Have you ever thought of LinkedIn as a trade show follow-up tool? It definitely can be! Here are just a few ideas: Take all those business cards you collect …
Weekly Insights: Improving Attendee ROI
Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …
Weekly Insights: Getting Sales & Marketing Working Together
It’s a long-time complaint from exhibit marketers: after spending days working hard on the show floor, they hand over the leads to the sales department and nothing happens. But …
Weekly Insights: What Story Are You Telling?
Creating an engaging trade show exhibit means crafting an effective story that resonates with your audience. So what stories are you telling through your booth display, materials and staff? …