Trade show giveaways work best when part of an overall marketing strategy instead of a willy-nilly, “let’s hand ’em out by the thousands” approach.
But beyond the basic strategy, the most effective exhibitors have a more in-depth perspective. Our friends at SocialPoint conducted a survey to discover exhibitors’ key strategies, features, choices, and benefits of great giveaways. Below are a few highlights, but you can find a more complete breakdown on the SocialPoint blog (including a list of the actual items that worked best for them).
- 53% offer multiple levels of giveaways, with more valuable gifts going to the best leads
- 36% require attendees to provide info or watch a demo to get the item
- 61% choose items that are perceived as valuable and useful to their target market
- 83% say the biggest reason for giveaways is to help booth visitors remember them after the show
- 75% say giveaways help booth staffers start conversations
For more insights on using giveaways strategically, be sure to check out these other posts on Trade Show Insights:
- How to Score More Leads Using Gamification Strategies (podcast interview with Samuel J. Smith from SocialPoint)
- Smart Giveaways at EXHIBITORLive 2018 (video)
- Weekly Insights: Gifts Attendees Will Keep & Use
- How to Choose the Right Giveaway Items (podcast interview with Rosalie Marcus from Lasting Impressions)
){kind=link}
Unfortunately I’ve had to turn comments off due to a high volume of irrelevant junk coming in from questionable sources. But if you’d have something relevant to say about this post, please feel free to use the Contact form to send me a message and I’ll make sure your voice gets heard. Thanks!