Weekly Insights: Creativity in Print
Wondering what to do for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at the Printing & Imaging Association MidAmerica’s recent awards. (Want …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: What’s Hot in Exhibits Now
There are some who say you should ignore trends, and others who blindly follow them all. It’s actually wise to land somewhere in the middle – study and know …
Weekly Insights: Creating Interactive Exhibits
In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …
Weekly Insights: These Shows Know How to Grow
TSNN recently announced their list of fastest-growing shows, based on attendance and net square footage. These shows will be celebrated at the TSNN Awards event, coming up later this …
Do You Care What Happens After the Show?
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply …