Tips for Better Trade Show Marketing on Your LIVING Brand Show

You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or microphone) was turned, and he interviewed me on his Your LIVING Brand Show. We discussed a variety of tips and examples (both good and bad) for exhibitors.

And in case you missed any of the episodes where I interviewed Ben, here’s where you can find those:

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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