Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a couple of tools that may be just the solution for a problem you’ve run into.
First up is a photo booth kit. Let’s face it … nearly everyone’s into selfies these days, so why not provide an opportunity in your booth and use it as a lead capture tool? My friends at Exhibit Edge have a Social Media Photo Kiosk that you can rent by the day. Rather than tell you all about it, I’ll let Michael Gray show you how it works.
Another tool you’ll find at most shows these days is a mobile app. These typically provide attendees with information about sessions and exhibitors, but at the recent SHOT Show in Las Vegas, app provider Core-apps took it a step further.
As you might imagine, attendees leaving via McCarran International Airport often run into issues at security due to firearms-related items they’ve picked up at the show, causing delays at the TSA lines. So Core-apps teamed up with the airport to not only shoot an informational video, but also to create a text alert that reminded attendees to “Be TSA Checkpoint Ready” on closing day of the show.
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.