Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
You can love ’em or hate ’em … but there’s no doubt that we are all influenced by trends in some way. So to help you sort through trends …
It’s time to celebrate our most popular posts and podcast episodes from the past year! Be sure to catch up on any gems you might have missed – especially …
As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise …
It’s official – Build A Better Trade Show Image has been awarded the 2024 Best Indie Book Award™ (BIBA®) in the Marketing category! Thanks to all who were part …
Lately I’ve been having a lot of conversations around booth staffing. Exhibit managers tell me they’re frustrated about how their team behaves in the booth – or whether they …