5 Ways to Make Meaningful Connections
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you building meaningful connections …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Your Summer Playlist for Exhibit Marketing
In a previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Missed a few episodes …
Weekly Insights: Sponsorship Beyond the Banners
You know the feeling … you enter the convention center and there are sponsor banners everywhere! Banners on the floor … banners wrapped around the columns … banners hanging …
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …
Summer Reading List for Exhibit Marketers
What’s on your summer TBR list? (That’s “To be read,” in case you’re wondering.) As trade show and event professionals, summer isn’t necessarily a slow time … especially these …