Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the
Trade Show Insights blog/podcast, and is the author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creator of the
Exhibitor Education Manifesto and the
ExhibitorEd Success System and founder of the
Exhibit Marketers Café, an online education community.
If you’re looking for trade show industry perspective for 2016, we’ve got the perfect guest expert – Jim Wurm, Executive Director of the Exhibit & Event Marketers Association (E2MA). Click …
This week, I’m in the middle of my annual Strategic Retreat. For each of the past several years, I dedicate a few days during the last week of the year …
This year has definitely been a rough one concerning mass shootings and other terroristic attacks. So far the trade show and convention world has not been the target of any …
Last week at IAEE’s Expo! Expo! in Baltimore, the Future Trends Task Force released the 2015 report on Future Trends Impacting the Exhibitions and Events Industry. Most of the …
Following up on my most recent post on giveaways, here’s a helpful infographic from the team at TradeShowJoe.com (shared with permission). By TradeShowJoe.com
