Calling all color lovers! The color of the year announcements are in, and there’s definitely a trend.
Virtually every paint manufacturer on the planet weighs in each fall with their prediction (or wishful thinking) for what color will define the following year. Then in December, Pantone makes perhaps the biggest splash of them all with their big reveal. And this year, they even announced a first-ever in the tradition’s 23-year history – but I’ll get to that in a minute.
Among the paint companies’ selections:
- October Mist – a soft, soothing green from Benjamin Moore
- Evergreen Fog – a subtle grayish-green from Sherwin-Williams (they call it the “color of new beginnings”)
- Guacamole – a more lively green from Glidden
- Olive Sprig – a restful organic green from PPG
- Breezeway – an wispy, icy green from Behr (I think you’re seeing the trend …)
- Aleutian – a stonewashed denim blue from HGTV Home by Sherwin-Williams
- And Valspar bucked the trend to name an entire color collection. But you guessed it … there are several green, gray and bluish tones included.
But as for Pantone … they went in a completely different direction with Very Peri, a whimsical and modern purple. And for the first time ever, they created an entirely new shade just for the occasion.
So what does all this mean for exhibit marketers and show organizers?
It always helps to pay attention to trends. Even though your exhibit or event colors may have already been chosen for 2022, is there a way to incorporate some of the colors trending in the design world? Perhaps you could add them to your marketing materials or use as accent elements.
Or simply remember that with all those green hues floating around, it’s a sign of new life – and let’s hope that holds true for the trade show world too!
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