How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Why Having Fun Matters
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. …
Weekly Insights: Tap Into Creative Marketing Tools
Technology these days is evolving at lightning-speed. And if you’re not involved in the tech world, it’s likely there are new tools out there you could be using to …
What Determines Your Future?
As we stand on the verge of a new year, there’s always a sense that anything is possible. And the best news? It is! (Pass it on.)
Weekly Insights: Two Examples of an Engaging Exhibit
When exhibitors hear that they need to create a more engaging exhibit, they often think that means pumping lots of dollars into the design. But that’s not necessarily true. …