Weekly Insights: Pre-show Marketing Inspiration
One goal of any exhibitor should be to have attendees looking forward to visiting your booth on the show floor. Doing a pre-show marketing campaign is one way to …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Why Having Fun Matters
If you’re a follower of Trade Show Insights – or you’ve attended any of my workshops – you’ve probably heard me talk about the importance of rewarding your team. …
Weekly Insights: Tap Into Creative Marketing Tools
Technology these days is evolving at lightning-speed. And if you’re not involved in the tech world, it’s likely there are new tools out there you could be using to …
What Determines Your Future?
As we stand on the verge of a new year, there’s always a sense that anything is possible. And the best news? It is! (Pass it on.)