Category: Essential Tips

Smart Ways to Use Promotional Products

If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British …

Working with Show Labor

Show labor has been a hot topic lately, especially relating to shows at McCormick Place in Chicago. In this episode, guest Frank Vavpotic from CEP Exhibit Productions shares some …

Teamwork, from a Show Manager Perspective

This episode marks the relaunch of the Trade Show Insights podcast, now located at www.tradeshowinsights.com. Thanks to those who have been loyal listeners, and welcome to those who are discovering …

Mistakes Exhibitors Make

Today’s episode is an excerpt from my guest appearance on Suzanne Falter-Barns’ Get Known Now teleseminar series. In this segment, we discuss the importance of exhibiting and having realistic …

Setting Goals

They say without a timeline and a plan of action, goals are merely wishes. So for this first episode of the new year, it’s only appropriate that we start …
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