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Smart Ways to Use Promotional Products

Smart Ways to Use Promotional Products

July 1, 2010

If you’ve ever used (or thought about using) promotional products as part of your exhibit marketing plan, you’ll want to hear what Ben Baker, President of CMYK Solutions in British Columbia, has to say. In this episode, he shares tips for exhibitors on what’s hot and what’s not, as well as what’s smart in today’s promotional products. He also addresses how to make sure your promotions are genuinely “green,” rather than just having the appearance of being environmental.

Duration:  24 min. 41 sec.
Size:  28.5 MB

Podcast: Play in new window | Download (Duration: 24:41 — 28.5MB) | Embed

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About The Author

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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One Response

  1. Ben Baker July 8, 2010

    If we can be of help developing a strategy to increase your brand awareness and ROI, please feel free to contact us. We would love to help you gain better market share.

    Regards;

    Ben Baker, President

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