Category: Essential Tips

When the calendar rolls over to a new year, many people make resolutions to get in shape, be more productive, or other self-improvement initiatives. What if this year you …

It’s time for a look back at our most popular posts and podcast episodes of the year. Be sure to check out any you might have missed – many …

Many exhibitors are great at gathering leads in the booth, but then drop the ball after the show. But it doesn’t have to be that way! Now is the …

We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …

Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …