Many exhibitors are great at gathering leads in the booth, but then drop the ball after the show. But it doesn’t have to be that way!
Now is the time to get a strategy in place to maximize your trade show follow-up. Check out these posts and podcast episodes for tips on how to do it.
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
