Weekly Insights: Trends to Watch
When it comes to meeting and trade show industry trends for the coming year, technology tops the list. Two recent conferences – IAEE’s Expo! Expo! and PCMA’s Convening Leaders …
Category: Exhibiting Trends
Weekly Insights: Tips & Tools for the Upcoming Year
Where has this year gone? It’s hard to believe that in just a little over two weeks we’ll be flipping the calendar to 2019! As you wind down this …
Weekly Insights: SciFi Meets Reality in Trade Show Technology
Remember as a kid watching Star Trek (or even the Jetsons) and thinking how cool it would be to have all those amazing gadgets and tools? Well that day …
How Lead Gathering Must Change with GDPR (even if you’re not in the EU)
It’s been a few months since the GDPR (General Data Protection Regulation) took affect and you may think it’s old news. After all, U.S.-based exhibitors are immune from the …
Weekly Insights: Giveaway Strategies & Options (What Exhibitors Are Saying)
Trade show giveaways work best when part of an overall marketing strategy instead of a willy-nilly, “let’s hand ’em out by the thousands” approach. But beyond the basic strategy, …