Creative Theme & Design at EXHIBITORLive 2023
It was great to be back at EXHIBITORLIVE! Even though it was a smaller show this year and we weren’t in Vegas, the energy on the show floor was …
Category: Exhibiting Trends
Weekly Insights: Vote for Your Favorite Exhibit Design
It’s time to cast your vote for the best design in EXHIBITOR Magazine’s Portable/Modular People’s Choice Awards. You can cast one vote per day from now until April 24, …
Creating Sensory-Friendly Events
Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees. …
Weekly Insights: New Insights on Material Handling & Labor Costs
It’s no secret that trade show labor costs have skyrocketed since shows restarted. In fact, the rates have been outpacing inflation – some by more than 30%. The 2022 …
Trade Show Strategy in Action: Canon Medical
Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …