Category: Expert Interviews

It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s …

Events produce a wealth of data, but often we don’t know how to make the most of it. On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Marissa …

Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart …

For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met …

While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from …