Weekly Insights: Making Sustainable Events Realistic
Sustainable events … it seems everyone is talking about them, but how many are really doing anything about it? If you’re in the camp of “We’d like to, but …
Category: Tips for Show Managers
Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?
What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with …
Weekly Insights: Will the New IAEE & ESCA Security Initiative Create Real Change?
Security at trade shows and conventions has been a topic of discussion since 9/11, yet it never seems to gain much traction. Sure, the conversation heightens after incidents like …
Worried About Attendee Retention? Here’s the Solution …
If your show is struggling with attendee retention, perhaps it’s time for an honest look at why. How well are you delivering value to them?
Weekly Insights: Exhibitions Day 2016 Recap
Last week, more than 100 exhibit industry professionals gathered in Washington, D.C. to conduct meetings with the nation’s leaders to enlighten them to the issues facing our industry. Hot …