What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …
Category: Tips for Show Managers
Don’t Make Me Squint!
You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as …
Weekly Insights: Making Sustainable Events Realistic
Sustainable events … it seems everyone is talking about them, but how many are really doing anything about it? If you’re in the camp of “We’d like to, but …
Weekly Insights: What Do Events Have in Common with Selling $50 T-shirts?
What do t-shirts have in common with trade shows and events? Turns out they both benefit greatly from experiential marketing and accelerated buzz. Listen to this PCMA/PSAV interview with …
Weekly Insights: Will the New IAEE & ESCA Security Initiative Create Real Change?
Security at trade shows and conventions has been a topic of discussion since 9/11, yet it never seems to gain much traction. Sure, the conversation heightens after incidents like …