Reimagining Trade Show Sponsorships
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention …
Category: Tips for Show Managers
Why Every Show Needs an Exhibitor Advisory Council
One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about …
Real-World Crisis Management Lessons from RISKWORLD 2023
It’s a situation no event organizer wants to face. But the team at RISKWORLD 2023 was forced to deal with the reality of an active shooter in the city, …
Weekly Insights: Making Food Donation a Priority
When food is leftover after an event, donating it is the responsible thing to do. But in the past there were often too many hurdles for that to happen. …
The Power of Community: Extend the Value of Your Show
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …