Reflections & Intentions
It’s that time when everyone begins to reflect back on the year winding down, while also eagerly awaiting the new one that’s just ahead. So in that vein, I …
Category: Tools for Exhibitors
Weekly Insights: Standing Up for Exhibitors
A trade show can’t happen without exhibitors. Yet too often exhibitors are viewed more like an ATM than a partner by the show organizer. Now there’s an organization that’s …
Weekly Insights: Ideas to Overcome Rising Costs in Exhibiting
Exhibitors (and their accounting departments) are always looking to keep costs down, but that’s even tougher now than ever with the rapidly rising costs of everything from materials to …
Open Mic Recap: Pre-Show Marketing in the New Era of Trade Shows
What a great conversation during our first Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to all who came on stage to join the conversation and to those …
Discover a New Exhibitor Advocacy Resource
There has never been a more important time for exhibitors to have a voice in the trade show industry. In this rebroadcast of Virtual Lunch, Jessica Sibila introduces us …