Weekly Insights: Summer Reading List
It’s here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it’s the perfect time to stay in the air conditioning …
Category: Tools for Exhibitors
Weekly Insights: Is Your Exhibit Designed to Engage?
Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …
Weekly Insights: How to Understand Prospects’ Needs
It’s a question I get from exhibitors all the time: “What questions should I ask in the booth in order to qualify the leads?” Now while those specific questions …
You’re Invited to the Online Launch Party for Exhibit Design That Works!
In case you weren’t able to attend last month’s Exhibit Design That Works launch party in Kansas City, we’ve got the next-best thing lined up for you online! On …
Weekly Insights: Experience Design for Events
Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …