The Power of Story in Exhibit Marketing
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we …
Tag: attendee perspective
Who’s the Hero of Your Story?
The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …
Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …
Weekly Insights: Tips & Tools for the Upcoming Year
Where has this year gone? It’s hard to believe that in just a little over two weeks we’ll be flipping the calendar to 2019! As you wind down this …
Weekly Insights: Improving Attendee ROI
Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …