Weekly Insights: Are You Educating or Pitching?
Too often exhibitors go straight into a sales pitch instead of taking time to learn about attendees’ wants and needs. Instead, engage them in conversation to answer their questions …
Tag: attendee perspective
Explain So They Understand
Exhibitors often over-explain their products to the point where attendees’ eyes glaze over! So try this technique instead. Feel free to share with someone who needs a little help …
The Power of Story in Exhibit Marketing
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we …
Who’s the Hero of Your Story?
The most successful marketing today is all about storytelling, not selling. And at the center of that story is your potential buyer. So before you design your next trade …
Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …