Weekly Insights: Improving Attendee ROI

Statistic from the 2018 Attendee ROI Playbook, published by CEIR

Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees at shows across a broad variety of industries to create the 2018 Attendee ROI Playbook series.

This multi-part series includes:

Thanks to support from the PCMA Education Foundation and the International Association of Exhibitions & Events (IAEE), these reports are available at no charge on the CEIR website.

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