Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees at shows across a broad variety of industries to create the 2018 Attendee ROI Playbook series.
This multi-part series includes:
- Fact Sheet One: Decision to Attend and Factors Driving Attendee ROI/Value – includes attendees’ expectations and how they determine whether exhibitions deliver value
- Fact Sheet Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs – compares how B2B shows meet their needs compared to other information sources
- Fact Sheet Three: Pre-Planning and Tracking Activities – Impact on Perceived ROI/Value of Attending – evaluated how attendees pre-plan and track their experience at trade shows
- Fact Sheet Four: Attendance Today and 2019-2020 Outlook – provides advice from attendees on how exhibitions can be enhanced to increase the attendee experience
Thanks to support from the PCMA Education Foundation and the International Association of Exhibitions & Events (IAEE), these reports are available at no charge on the CEIR website.
