Weekly Insights: How to Network at Trade Shows
There’s no reason why connecting with people at a trade show should be limited to the booth – in fact, it shouldn’t be. There are plenty of other opportunities to …
Tag: Build a Better Trade Show Image
Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …
Are Words Working Against You?
Recently a friend shared with me how a client of hers was frustrated because he wasn’t getting more business. When she asked him to share his 30-second “elevator speech,” …
Next Week is a Big Deal for Exhibitors!
Wanted to give you a heads-up on an exciting online event happening in the trade show world next week! I’ve teamed up with several exhibit industry vendors to celebrate …
Want Your Trade Show to Stay Relevant? Better Learn to Appeal to GenY!
Ever since I wrote my book, Build a Better Trade Show Image — ten years ago — I’ve been trying to convince both show managers and exhibitors that doing …