Tag: e-mail marketing

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that …

If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. …

The show is over. You know the importance of follow-up e-mails, so you send out a blanket “thanks for stopping by” form letter. Bet that will make attendees feel …

If you think collecting names at a trade show automatically gives you the right to start sending bulk e-mails to that list, think again! With the implementation of stronger …