As attendees navigate a trade show floor they’re bombarded with sights, sounds, and activities vying for their attention. So in this whirlwind of stimuli, how can your exhibit rise …
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …
In our fast-paced world, it seems like there’s a new gadget or app appearing almost every day. There’s a temptation to implement everything that pops up, but is that …
From the time we’re children, stories influence us – be it fairy tales, comic books, or literature classics, we all have memories of powerful stories. Even as adults, we …
You’ve heard of gamification – the idea of including elements such as leader boards and challenges to engage attendees. But now there’s a new concept emerging: playification. Think about …