Ah-ha Moments from My First IMEX Experience
For years I’ve been hearing all the buzz about IMEX, but never had the opportunity to experience it first-hand until this year. IMEX is often referred to as the …
Tag: personalized marketing
The Power of Community: Extend the Value of Your Show
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …
Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …
Weekly Insights: Marketing to an Audience of One
Marketing to everyone means you’re actually marketing to no one. How can you refine your message so each visitor to your booth feels you’re speaking just to them? (Feel …
Direct Mail Strategies for Trade Shows
If you think direct mail is an “old-school tool,” you don’t understand the power of today’s technology. Today’s guest expert is Gina Danner, CEO of NextPage in Kansas City. …