Marketing to everyone means you’re actually marketing to no one. How can you refine your message so each visitor to your booth feels you’re speaking just to them?
(Feel free to pass this one to others who need to get the message.)
Weekly Insights: Marketing to an Audience of One
November 9, 2018
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
