Tag: promotions

In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …

Who says trade show exhibits have to be all stuffy and corporate-like? Chances are unless you’re focused on a life-or-death topic, you can find room to lighten up a bit …

One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just magically show up at …

This week, I had the opportunity to check out what’s fresh and innovative in the world of promotional products and I only had to drive a few miles from my …

When it comes time to select an item to give away in the booth, many exhibitors simply opt for what’s easy or popular. But that’s not the best way to use your marketing …