Weekly Insights: CEIR Index Shows Industry is on the Rebound
The light at the end of a very long, dark tunnel may finally be approaching for the trade show industry, which is definitely good news! This month, the Center …
Tag: statistics
Weekly Insights: Improving Attendee ROI
Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …
Weekly Insights: Why Trade Shows Work
In my 20-plus years of participating in trade shows as an exhibitor, show organizer, and now consultant, I’ve heard all kinds of gloom-and-doom predictions about the industry. When social …
Weekly Insights: New TSNN Report Released on Exhibit & Sponsorship Sales
TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling …
New reports confirm value of trade shows
The Center for Exhibition Industry Research (CEIR) has released a series of reports that offer insights into the minds of marketing executives. The bottom line is that building customer …