TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling More Exhibit Space and Sponsorship Opportunities. The study focuses on effective strategies and tactics, along with related metrics from leading trade show producers.
Key topics covered include:
- How Exhibitors and Sponsors are Changing
- Exhibit Sales Approaches and Benchmarks
- Sales Team Management
- How Sponsorship Models are Changing
- Biggest Challenges and Opportunities
The findings are broken down separately between associations and for-profit organizers. Although one statistic remains similar for both: the ratio of exhibitor- and sponsor-related revenue, of which 70 percent comes from exhibit space sales and 26 percent from sponsorships.
The first report in the series – Attendee Marketing & Audience Development Trends & Best Practices Study – addresses what’s working and what’s not in attracting and retaining attendees at shows. There’s also a summary of that report on the TSNN blog, along with a complete list of upcoming reports in 2017.