Weekly Insights: New TSNN Report Released on Exhibit & Sponsorship Sales

Graphic: © Pixel Buddha

Graphic: © Pixel Buddha

TSNN has released their second report in collaboration with Access Intelligence Research – The Exhibit & Sponsorship Sales Best Practices Study: How Leading Convention & Exhibition Producers are Selling More Exhibit Space and Sponsorship Opportunities. The study focuses on effective strategies and tactics, along with related metrics from leading trade show producers.

Key topics covered include:

  • How Exhibitors and Sponsors are Changing
  • Exhibit Sales Approaches and Benchmarks
  • Sales Team Management
  • How Sponsorship Models are Changing
  • Biggest Challenges and Opportunities

The findings are broken down separately between associations and for-profit organizers. Although one statistic remains similar for both: the ratio of exhibitor- and sponsor-related revenue, of which 70 percent comes from exhibit space sales and 26 percent from sponsorships.

To learn more about the report or to purchase a copy, visit the TSNN website.

The first report in the series – Attendee Marketing & Audience Development Trends & Best Practices Study – addresses what’s working and what’s not in attracting and retaining attendees at shows. There’s also a summary of that report on the TSNN blog, along with a complete list of upcoming reports in 2017.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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