If you’re looking for trade show industry perspective for 2016, we’ve got the perfect guest expert – Jim Wurm, Executive Director of the Exhibit & Event Marketers Association (E2MA). Click the play button at the end of this post to hear him discuss exhibitor challenges, trends and more, including:
- How suppliers can become a better resource for their exhibitor clients
- Why analytics are key to measuring outcomes
- How E2MA is focused on helping marketers engage both attendees and exhibit staff
- Why events need to cultivate enthusiastic ambassadors
Here are links for resources mentioned during the interview:
- Exhibit & Event Marketers Association
- Exhibit measurement tool
- Red Diamond Congress at Engagement World
About Jim Wurm:
In his 30 years of trade show marketing and management, Jim Wurm has worked on both the show management and exhibit services side of the business.
He has launched and organized trade shows throughout the U.S. and in Europe, as has worked for I&D (now Nth Degree) as Director of Marketing and National Sales Manager. Jim has created and managed his own trade shows (CleanRooms and CleanRooms Europa), and has served as Group Director of High Tech shows for Miller Freeman, Inc. (at the time, the third largest show organizer in the world).
Most recently, Jim has utilized his unique trade show experiences for the development and management of the Exhibitor Appointed Contractor Association (EACA), a trade show industry association dedicated to “raising the level of service excellence on the show floor.” In 2012, EACA combined with the Trade Show Exhibitors Association (TSEA) to form the E2MA, where he currently serves as Executive Director.