If you’re looking for trade show industry perspective for 2016, we’ve got the perfect guest expert – Jim Wurm, Executive Director of the Exhibit & Event Marketers Association (E2MA). Click the play button at the end of this post to hear him discuss exhibitor challenges, trends and more, including:
- How suppliers can become a better resource for their exhibitor clients
- Why analytics are key to measuring outcomes
- How E2MA is focused on helping marketers engage both attendees and exhibit staff
- Why events need to cultivate enthusiastic ambassadors
Here are links for resources mentioned during the interview:
About Jim Wurm:
In his 30 years of trade show marketing and management, Jim Wurm has worked on both the show management and exhibit services side of the business.
He has launched and organized trade shows throughout the U.S. and in Europe, as has worked for I&D (now Nth Degree) as Director of Marketing and National Sales Manager. Jim has created and managed his own trade shows (CleanRooms and CleanRooms Europa), and has served as Group Director of High Tech shows for Miller Freeman, Inc. (at the time, the third largest show organizer in the world).
Most recently, Jim has utilized his unique trade show experiences for the development and management of the Exhibitor Appointed Contractor Association (EACA), a trade show industry association dedicated to “raising the level of service excellence on the show floor.” In 2012, EACA combined with the Trade Show Exhibitors Association (TSEA) to form the E2MA, where he currently serves as Executive Director.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.