Weekly Insights: Tools You Can Use

Graphic: © Digital Juice

Drayage. It’s one of those hot-button words in the trade show world, yet to many exhibitors it’s somewhat of a mystery. So here’s a tool that may help take a bit of the mystery away … at least regarding what to expect for costs. It’s an online Drayage/Material Handling Calculator, and it’s based on industry averages. It may not tell you the exact costs for drayage at your next show, but it will give you a starting point. (And if you’re still confused on what drayage is, basically it’s the cost of transporting your exhibit materials from the loading dock to your space on the show floor.)

On another note, check out the results of a recent exhibitor survey conducted by Display Wizard that covers everything from why companies choose to exhibit to how they follow up on leads. (Note that the survey was done in the UK, but the results are relevant for U.S. exhibitors as well.)


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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