Whether you realize it or not, people are talking about your trade show. Before, during and after the event. About the speakers, the exhibits, and the overall vibe on the show floor.
But do you know what they’re saying? And do you have a strategy to influence those conversations?
Author Jay Baer believes you should. People are strongly influenced by word of mouth reviews, especially Millennials. And he’s got the data to back it up, as you can see in this infographic created from his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
So what’s you’re word of mouth strategy? Please share in the comments below.